Independer website

Role: Visual design
Agency: Fabrique.
Interaction design: Emko Bos
Visual design: Ferdy Pullens
Visual identity: Less Agency

Independer helps consumers to make informed financial and insurance choices. As an independent comparison site, Independer makes choosing a financial or insurance carrier easier for nearly 1 million customers in the Netherlands. Using customer experience mapping, we gave shape to the consumer orientation process. One of the insights that we developed was that the customer craves a clear overview right from the start. Due to the site’s clever layered structure, the basic information is always visible and the customer remains in the flow. Another important insight: Independer was often seen as merely a comparison site. That’s why we now profile Independer clearly as a 'shop', with the application button always in sight every step of the way. By making powerful choices we created a straightforward and concise comparison site. The customer always has the important information within view. Even on a mobile device. It has been a success. Independer has grown faster than expected, and has been able to help more customers over the past three years. www.independer.nl